193: Amisha Shrimanker | A Fractional CMO's Perspective on Marketing
Perhaps you've heard of a fractional Chief Financial Officer (CFO), but did you know you can also hire a fractional Chief Marketing Officer for your law firm business? A part-time CMO can help you develop and implement a marketing strategy for your business without the high cost of hiring a full-time in-house professional marketer.
In this episode of Wealthy Woman Lawyer®, fractional Chief Marketing Officer Amisha Shrimanker joins Davina to discuss the benefits of hiring someone like her to help with your law firm’s marketing strategy. Amisha works with seven- and eight-figure companies and is obsessed with results-driven marketing. She consults on marketing strategy, overseas implementation, and ensures that growth targets are met--even exceeded.
Show Highlights:
- The importance of data and how it can guide your business’s marketing strategy
- Marketing trends law firms often have in common and why Amisha says simple works best and scales faster
- What key performance indicators (KPIs) are, and what they tell you about your marketing activities
- What sets a CMO apart from a full-time marketing hire
- Why personalizing your approach can be a game-changer
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Supporting Resources:
- Amisha Shrimanker’s website: amishashrimanker.com
- Connect with Amisha on LinkedIn
- Find Amisha on Instagram
- 3 Stages from Law Firm Solo to CEO - https://go.wealthywomanlawyer.com/training
- Connect with us on Instagram
- Join our free Facebook community
- Show our sponsor, NoBull Marketing, some love.
- Schedule an appointment with NoBull Marketing.
- Reach out to Optimize My Firm
- Visit our sponsor - Gavel.io!
Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.
