3 Strategies to Help You Market Consistently
Davina Frederick: Hi, and
welcome to the wealthy woman
lawyer podcast. This is Davina
Frederick, and I'm so glad you
are here today. Joining me on
this episode, I have a, I have
something I think is really
going to help a lot of you, if
you feel like you don't have
enough time to market your
practice. And maybe you get into
a frenzy with marketing, and it
starts working for you. And so
you get really busy doing the
work. And then you stop
marketing. So you start falling
into that sort of feast or
famine cycle, where you're
marketing get the work, then
you're doing the work, and then
the future work is falling off
because you don't have time to
market, then you are going to
enjoy this episode, because I'm
going to give you three
strategies to help you market
consistently. So that we can
consistently keep work coming
in. So and we want to make this
marketing easier for you.
Because I know that unless
you're just starting out, if
you've been in practice for a
while, you probably don't have a
whole lot of time to devote to
marketing. So we need a
different approach. So number
one, strategy number one in
three strategies is what I call
the pick your mix formula. If
you have read my book on this
subject, my wealthy woman
lawyers guide to law firm
marketing in the virtual age,
you will have seen this strategy
in that book. If you haven't, be
sure to pick up a copy of the
book. There's a link, there
links for you with this podcast
either in the show notes or if
you're watching this on
Instagram in the bio. But this
strategy pick your mix formula
is where you get really, really
clear on who your ideal client
is where they hang out. And then
you pick three and only three
strategies to get in front of
them. So for example, let's say
you are a business law attorney,
and you help content creators
and poachers and people who are
on Instagram or Tiktok, then you
might want to be there and not
on LinkedIn, let's say. Or you
might also decide that there are
a lot of people there's a
there's a community in Facebook,
where a lot of coaches and
consultants and creators gather.
And that may be where you want
to be. If you are a family law
attorney, and you work very
locally, and social media may
not be unless it's very targeted
social media may not be where
you want to spend as much of
your time, you might want to
make sure that your Google My
Business Profile, Google Local
Google My Business, whatever
it's called at this moment is
really filled out and that you
are taking full advantage of
that sort of geo locating so
that people when they go to
search for him or family law
attorney on Google, they're able
to find you and your firm very
quickly. You also might want to
take advantage of all of the
attorney directories out there
justia AV vo all lawyers.com any
ones that are re directories go
ahead and fill all those out.
I'm not suggesting you go make
an investment in lawyers.com
which is Martindale Hubbell. But
if you want to you can, but
those are opportunities for you
that you may want to take
advantage of. So be very clear
about who your clients are,
where they hang out who the best
where your best referral sources
are hanging out, and then get in
front of them. You might want to
do YouTube shorts and Instagram
reels, and then give CLTs to
other attorneys who are likely
to refer business to you. But
what I'm recommending you do is
instead of trying to be
everywhere at once and be
everything to everybody that you
really focus on who are the
clients I want to serve and I
want to work with? Where are
they hanging out? Are they what
books are they reading? What
social media platforms are they
on? What time are they on those
social media platforms and most
active? What? Where can I get in
front of them in person and
locally so I can meet them as
well. That really is going to
eliminate all everything else.
If your clients are not on Tik
Tok, if they're not on
Instagram, you crosses off your
list unless you just want to use
them personally for fun, and you
can focus your business efforts
on where you think they're
hanging out.
And don't forget that even
though social media is very
strong, and that really can help
a lot of us and marketing our
business. We don't want I forget
that there are a lot of in
person opportunities that can
help us to particularly if our
practice is really grounded in a
certain region or location, you
might want to serve on a board,
or do something that that helps
you to get well known in the
local community. So don't
eliminate those traditional
options as well. If you're a
really good public speaker, take
advantage of that. If you're
really good at writing articles,
writing blogs, and, and then
focus on how to get those in
front of the right audience. So
pick your mix three, three,
only, don't go over that until
you have mastered does and I
recommend starting out with
mastering one and then adding
the second and then adding the
third, but don't go gangbusters
and try to be everywhere. Okay,
especially when you're starting
out the people you see her doing
that have full blown marketing
teams and marketing support, and
they probably been in business
for a long time. Don't try to be
that person. Okay, because
you're gonna get overwhelmed.
Strategy pick is the second
strategy of the three strategies
is to help you market more
consistently is to hire hell for
whichever platforms or methods
you choose. So yes, you may need
to record videos. But no, you
should not be editing videos,
even if you know how to do it.
Yes, you may need to appear as a
guest on podcast. But no, you
should not be the one booking
your podcast and following up,
you may need to grow your list
of connections on LinkedIn. But
you do not need to be the one
finding those prospects through
Sales Navigator and then sending
them the initial connection
request, you can hire a VA who
can help you do that. The best
strategy I found is to hire
multiple specialists. I really
like having someone who is an
expert in Instagram handle on my
Instagram account. I'm having
someone who's an expert in
Facebook helped me manage my
Facebook group. I have another
VA for LinkedIn, who helps me to
kick off conversations and
relationships with people there.
And then I come in when it
really needs to be me. And I
have people I have a whole team
people that helped me manage my
podcast. So do not think when
you're watching other people
doing all these things that
they're doing it all by
themselves, that is likely not
the case, they probably have a
lot of people behind the scenes
who are helping them get those
things done. So focus on the
highest and best use of your
time, if you are the face of
your business, create the
videos, put them out there. But
you can hire blog writers, and
you can hire video editors, and
you can hire people to post
things for you or schedule your
post. Make sure you're doing
that for your business. The
third thing is to hire a
specialist to help you with
Google ads, you can waste a lot
of money if you try to DIY ads,
either Facebook ads or Google
ads or any of the LinkedIn ads,
any ads on the platforms, you
could waste a lot of money if
you're not hiring somebody who
actually is certified, as
experienced in managing those
kinds of accounts for lawyers.
We my company, de Frederick
media, the parent company, we
actually help do Google ads,
we're certified to run Google
ads. And we only do that for a
handful of law firms. It is
something that we offer as an
additional service to our
coaching our coaching clients if
they so desire it. But we found
out the hard way that just going
in and DIY in your Google Ads
does not work. Because until you
get certified in it, you there's
a whole lot of stuff that you
don't know, and the only people
making money on those ads is
Google. And so you really need
to hire somebody, if you're
using any sort of platform, and
you want to do advertising, hire
somebody who specializes in
that. So that they can set
everything up correctly, monitor
the traffic for you, and help
you with tracking and make sure
that you are getting the leads
that you need. Those ads will
get your they should get your
phone ringing consistently. And
what that does is requires a lot
less work on your part. So you
want to be asking the question
when you are deploying your
marketing strategies. What is
the highest and best use of my
time in this process? And who
not how to do it, but who can I
hire? who already knows how who
can help me do it. Okay. So
those three marketing strategies
should help you to sort of
smooth out your marketing
efforts. Make sure you sit down
and give his thought create a
plan, develop a strategy, and
then stick with that strategy
for at least six months to make
sure that you're allowing it
time to work. Thank you for so
much for being here.
This concludes this episode of
the wealthy woman lawyer
podcast. I hope you have enjoyed
it. If you had be sure to leave
me a review if you're an Apple
fan girl and Apple user for your
podcast which most people
listened to. It's easy Be, then
be sure to leave me a review
there. If you've got something
out of this podcast or any of
the wealthy woman lawyer
podcast, I would so appreciate
it. If you're looking for help
in developing your marketing
systems, you want to be sure to
grab a copy of my book, and then
reach out to me if you would
like to join the wealthy woman
lawyer League. That information
is WWW dot wealthy woman
lawyer.com/league. And in that
program, we help you not only
with your marketing, attracting
those ideal clients, but we also
help you with what comes after
which is leveraging your
resources and setting up those
systems, hiring good people to
help you so that you can begin
to pull yourself out of the day
to day of your law firm business
and that does include marketing
as well. So thanks so much again
for being here. I'm Davina
Frederick, and I appreciate each
and every one of you
