7 Guest Podcasting Tips
Hello, I'm Davina Frederick, and
I'd like to welcome you to the
wealthy woman lawyer podcast. If
you've been a fan for a while
now, thank you. We so appreciate
you. If you're new to the
wealthy woman lawyer podcast
Welcome. I'm so glad you're
here. The wealthy woman layer
podcast is sponsored by wealthy
woman lawyer, a company that
helps women law firm owners
scale their law firm businesses
to and through a million dollars
in gross annual revenue with
total ease so they can fully
fund and yet still have time to
enjoy the lifestyle of their
dreams. If that sounds like
something you'd like to do, they
come hang out with us in our
Facebook community, wealthy
woman lawyer or follow us on
Instagram at wealthy woman
lawyer. So today I wanted to
chat with you about podcasting,
especially guest podcasting.
These days, so many people are
creating podcasts as a means of
connecting and engaging with
others. And I think that's
wonderful. If you have a passion
and you want to build a
community with others who also
are passionate about your topic,
then podcasting is definitely
the way to go when I say go for
it. This month, we are
celebrating the third
anniversary of the wealthy woman
lawyer podcast yay. And all the
amazing conversations we've had
with other women, law firm
owners as professionals who
serve the legal community. So no
doubt, it's been one of the most
rewarding experiences of my
coaching career. I've met new
people, I've made new friends,
and I've learned so much from
the guests we've had on the
show. All of that said, I'd be
lying to you. If I told you
creating a weekly podcast isn't
a lot of work. It absolutely is.
I'm so grateful for my team who
helps me research prospective
guests and write show notes and
create graphics, edit content,
and post each episode every week
on our multiple platforms. The
interview in the every part and
recording part is just a small
part of any successful podcast
production. It really does take
a team. So if you're thinking
about starting your own podcast,
definitely hire a team to help
you. For that reason, that takes
so much work. So many people are
opting to get their message out
about their law firm business
through guest podcasting. So if
you don't have a good podcast
production team, or the mental
space or energy to create your
own podcast week after week, I
encourage you to check out guest
podcasting. This is being a
guest on somebody else's
podcast. As someone who not only
invites guests to my podcast,
but also has been a guest on
other people's podcasts, I
thought I'd put together some
tips for you to help you get the
most out of any guest podcasting
experience. And so this is a
little bit of do's and don'ts
based on my experience what I've
seen out there, but I've heard
out there and what I may have
experienced myself. So tip
number one is do your research.
Make sure when you are seeking
out guest podcasting
opportunities that you select
the right podcast for your
business, one that is going to
get you in front of an ideal
audience for prospects, or best
refers. So you may think this is
obvious, but you'd be surprised
how many times I hear podcasts
with guests who maybe are not a
good fit for the podcast. So for
example, if you are a business
attorney who works with small to
midsize businesses, then you
likely have great information
and insight to share on a
podcast about small business. If
you are an attorney focusing on
estate planning, legacy building
asset protection, you might want
to look for money or wealth
podcasts. So
you could talk about wealth
preservation, or generational
wealth. But don't just go by the
title of the podcast and
automatically think you are a
good fit. Listen to several
episodes, find out if the
podcast even invites guests, or
if they are hosted by excerpt
experts who just do solo
episodes. So there are a lot of
podcasts, I think, Oh, that
would be a great one for me to
be on. And then I listened to
it. And I realized that they
don't ever have any guests on
and so of course that that
doesn't work, right. Also think
outside the box a little bit. As
a law firm owner, you might be
great on a podcast for
entrepreneurs, even if you're a
family law attorney and not a
business lawyer because you
yourself are an entrepreneur,
and you can share your own
journey to entrepreneurship and
your insight and the wisdom that
you've learned. And that will
expose you to an audience since
divorce can happen. You know,
it's a consumer practice and,
and you can get referrals from
all kinds of places that might
make sense to you. So although
you might not be discussing
family law, specifically You can
still reach an audience of
prospective clients or refers.
The key though is to consider
the podcast reach. If the
podcaster is in Illinois, then
likely a lot of their listeners
might be people they know people
in their network, even though
the podcast theoretically can be
experienced by anyone in the
world. So if you're an attorney
in Florida, ask yourself, Does
this make sense for b2b on
general podcast that takes place
in Illinois? So maybe you get
exposure to one or two people
who might refer business to
Florida? But is it worth your
time and energy for that? Or
could there be better
opportunities, right. So you
really have to weigh that out
when you're assessing what
podcasts do do your homework
research. So tip number two is
customize your requests. So if
you want to be a guest on
particular podcast, either you
or a member of your team will be
tasked with reaching out to the
podcast creator or producer to
see if you'd be a good fit.
Often this is done through
email. So I can tell you as
someone who receives these types
of requests weekly, if not
daily, some weeks, there are
some definite turn offs. If you
tell me, you are a fan of my
podcast, and you cite some
episodes you liked and why I am
much more likely to take your
request seriously. If you hire a
PR firm, this is usually where I
see kind of the breakdown. If
you hire a PR firm to send this
request out for you really want
to make sure they are doing
their due diligence and tailor
emails. So it sounds like they
actually know what each podcast
is about. So even though our
podcast is geared toward women,
law firm owners, I get requests
all the time from PR agencies,
and they are representing
dentist or real estate agents or
other professions who want to
coach my audience on topics like
leadership, for example. So
while they may be interesting
people with a lot of good
information to share, they're
not really good fit for the
wealthy woman lawyer podcast.
And quite frankly, it annoys me
that they've taken up space in
my email inbox with a request
that's so obviously shows that
they haven't done their
homework, they haven't listened
to one episode, or even paid a
cursory visit to my website. So
don't you don't want to be that
person, you want to make sure
that whether you are sending out
requests, or you have hired a
company to do it, that you're
taking a look at those requests,
and you're making sure that they
are tailored to specific
podcasts that somebody has taken
the time to listen and get the
information that they need about
that particular podcast. So tip
number three, prepare before
your interview. And while this
may sound like a no brainer,
brainer, especially for those of
us high achieving women who
always over prepare for
everything, you'll be surprised
how many people show up as
guests on a podcast without ever
having listened to prior
episodes, researching the host
or even thinking about who the
audience is. So again, this is
one of those cases where people
may hire a PR, or a podcast
booking service to go research
and book and then they show up
on the podcast having not the
end of the research or preparing
ahead of time.
So would you believe that I've
actually had people show up on
my podcast with no idea of who I
was, and what services my
company provides. One person
even asked me at the end of a
podcast. So what is it that you
do? And I've heard other people
say, Oh, so you're a coach. So
one thing I have not done is
refer business to them, you
know, so it's really off putting
it insulting to the host. If you
don't even know what it is they
do before you show up on their
podcast. My rule of thumb is,
number one, think about what the
host wants out of the
engagement, what are they
looking to hit for the end
result to be? Number two, think
about what the audience wants,
what is your host audience one.
And number three, think about
what you want in terms of your
business goals. When you go into
a podcast guest situation, only
thinking about what you want,
you not only risk alienating the
host, but also you miss an
opportunity to get much more out
of the experience by forming a
relationship with the host host.
And that could potentially lead
to future opportunities for
collaboration. At the same time,
you didn't even think carefully
about what you would like the
end result of your guest
experience to yield. So tip
number four is don't use your
host platform to promote their
competitors. This is shocking. I
know that people would do this
right? This is just bad. Four
minutes rude. If you're
appearing as a guest on a
podcast hosted by a person who
offers accounting services,
let's say and you spend three
minutes waxing poetically, about
your accountants and how
everyone should call them
because you love them so much.
Don't be surprised if your
episode winds up on the cutting
floor, or if it never airs, or
if they cut pieces out of it
right? You might think yourself,
Divina who would show up and do
that. And yet, I've heard it
more than once. It tells me two
things about the guests. Number
one, they didn't do their
research, or they have a hidden
agenda. So either they're, they
don't, they're ignorant, or they
have another agenda. And number
two, they are very thoughtful
people. So you don't want to be
that person. Remember, if it is
important to your story, to
share benefits of working with
someone that you know one of
your hosts, competitors that do
so just don't name names. For
example, you can say, our family
accountant gave me some great
advice one time and I want to
pass along to your audience, as
an accountant yourself. I'm sure
you'll know exactly what I mean.
Okay, so you see how you're,
you're talking about the value
of accountants and accounting,
right? Even though you mentioned
you've got the advice from
someone not person you're
talking to, instead of saying my
accountant, Bob of Bob's county
services is the man, I would not
be where I am today without him.
And this is great wisdom he
shared with me. So do you see
the difference in that if you
were an account accountant, and
you were hosting a podcast?
Which one would you be okay,
with which one would you feel
insulted by right? So be aware
of that as you're going if
you're going as a guest on
someone's podcast, don't Vax
glowingly about their
competitors on their podcast.
Tip number five, let people know
how to engage with you. So what
value can you offer to the host
audiences that also could serve
as a way of getting some of them
on your email list or following
your firm on social media. So in
addition to sharing great
content during the interview,
which is what often a lot of
people do it, you know, it's
important to share content on
the interview that the audience
will love. You also want to make
sure you offer up a way for
people to follow up with you if
they want to get to know more
about you and your business, and
maybe even hiring you. So
instead of just citing your
details, at the end, think of
creating something a report, a
guide and assessment mini
course, that they can get for
free, that provides value to the
listening audience. Now, the
caveat here is be sure to ask
the host ahead of time, if you
can make this offer before you
do, because some hosts don't
like that. They don't want to do
that. But others will be happy
to let you do that. So tip
number six, share everywhere.
Once your featured episode is
published, be sure to share it
everywhere and send it to your
email list. Share it on all your
social media channels, be sure
to tag and thank the hosts
publicly. And I'm going to give
you a pro tip here, don't just
share it immediately after it's
published. And then never share
it. Again, you want to share
this over and over again, you
may think that by sharing it
once your audience has seen it.
And if you share it again,
they'll think you're a
narcissist, or perhaps that
you're just boring for sharing
the same thing.
But that is just a fault. That's
a limiting belief that you have
in your mind that it doesn't
serve you and so it's better to
let go of it. It's just not
true. Here's why social media
moves so quickly that probably
only 10 a 10 of your audience if
that saw your posts the first
time around. If you are
constantly adding new people to
your audience, or even if you're
not, each time you share, I
promise there will be new
eyeballs on your content. And it
may seem old to you after a
while. But I assure you it is
new to many, many people in your
community. So don't be afraid to
share and reshare repeated
repeatedly. Often with our
content, we create the content.
And we we created a different
form. So we may have one graphic
that shows where you can link to
the podcast. And then a few
weeks later, we may share a
video the video from the podcast
that is been repurposed in a
different way. And there's
different ways that you can
repurpose and share if your
guests on a podcast, there may
be certain requirements from the
host of the podcast that you
share their graphics and not
create your own. So you want to
be sure to ask and make sure
that you know how you can share.
But you can share quotes from
it. There's all kinds of things
you can do to sort of repurpose
that content. Or if you just
share the same thing over and
over again, in different ways
over a period of time. And I
promise you there will be
somebody that has never seen it
before. Okay, tip number seven.
This is the last tip I have for
you today is follow up. So many
people fail to do this. And it's
the same with any networking
function right? The power and
the value Use really in the
follow up, you want to thank the
hosts, that's a very bare
minimum, just thank the host
offer. But you can go step
further. And you can offer to
reciprocate by inviting them on
your podcast if you have one, or
hosting webinars to your
audience with them as a guest.
Work on deepening your
relationship with the host by
presenting opportunities for
them as well. So creating deep
lasting professional
relationships with people who
share your audience is probably
one of the most effective
strategies for building a
formidable long term sustainable
referral network. I cannot tell
you the number of times I've
either never heard from people
again, or when they did reach
out to me again, it was to
invite themselves back on to my
podcast. So I could tell they
weren't thinking about me, they
were only thinking about
themselves. And that's really no
bueno. Right? At the very least,
send them a thank you note. If
you have a platform, invite them
to join you there. If you do
either one of those things, I
assure you, you will really
stand out from the crowd, and it
will have a tremendous positive
impact on your business. So I do
hope you've enjoyed today's
episode. If you think you'd be a
good guest on the wealthy woman
lawyer podcast, I invite you to
reach out to us at support at
wealthy women lawyer.com. That's
support at wealthy women lawyers
calm and tell us about yourself,
your business, and why you think
you would be a good fit for our
audience. We are always excited
about meeting other successful
women, law firm owners and
experts in the legal industry,
who can help contribute to women
law firm owners. Also, if you
enjoyed this episode, please
share it with others. It's super
easy to do from whatever app it
is you listen to your podcast
on. It won't cost you a cent.
And the person on the other end
will probably appreciate that
you thought of them enough to
share. Thanks again for being
here and being a part of the
wealthy woman lawyer community
and we'll see you next week.
